Free forever · Pro free during early access

Start free. Go Pro when it clicks.

Two plans. No tricks. Free covers the basics forever. Pro removes every cap and unlocks streaks, your Dana Score, and the rest of the gamified loop.

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Free forever

Dana Free

Start tracking with the basics. Great for trying Dana before you commit.

$0/ forever

No card required. No trial expiry.

  • Manual spend tracking
  • Up to 5 categories
  • 50 transactions / month
  • Last 7 days of reports
  • Streaks, XP & daily quests
  • Dana Score (money health in one number)
  • All future updates
Start free
Most popular
Dana Pro · everything included

Dana Pro

The full Dana experience — streaks, score, unlimited everything. Built for the long game.

$1.66/ month

$19.90 billed yearly · 2 months free. Free for waitlist members during early access.

  • Manual spend tracking
  • Unlimited categories
  • Unlimited transactions
  • Full history & all-time reports
  • Streaks, XP & daily quests
  • Your Dana Score (money health in one number)
  • All future updates included
Join waitlist for Pro
Why we charge

The model is you, not your data.

No ads. Ever.

Your money app shouldn't sell you stuff you don't need. Dana never will.

We never sell your data.

Your spending is yours. We don't share it, broker it, or train on it.

Built for you, not investors.

Premium pays the bills so we never have to chase engagement loops or dark patterns.

Questions

The honest answers.

What's the difference between Free and Pro?

Free covers the basics — manual spend tracking with up to 5 categories, 50 transactions per month, and the last 7 days of reports. Pro removes every cap and adds the gamification layer: streaks, daily quests, XP, and your Dana Score.

Can I start on Free and upgrade later?

Yes. Start free, see if Dana clicks for you, then upgrade to Pro any time. Your data carries over instantly — no migration, no re-categorising.

Can I cancel Pro anytime?

Yes. Cancel from the app in two taps. You roll back to Free at the end of your current billing period. Your data stays intact.

Do you connect to my bank?

No. Dana is fully manual on both Free and Pro. You log spends in 5 seconds — no bank syncing, no privacy panic.

What happens when I'm off the waitlist?

We'll email you the moment your spot opens. Waitlist members get Pro free during early access — and lock in early access pricing forever after.

Lock in Pro for free.

Waitlist members get Dana Pro free during early access — and locked-in early access pricing forever after.

Join the waitlist